What To Consider When Marketing Your Business: Use of Title

Care is required when marketing your self-employed business to advertise your services. As a regulated professional, use your title in a way that does not damage the integrity of your profession or mislead clients in any way.

Disclaimer: This information is provided to heighten sensitivity, increase awareness, and enhance judgments on this topic. We encourage our audience to contact their professional body to learn more about it. CompanyOn does not represent or speak on behalf of any regulatory body.

Proper Use of Title

As a nurse, it is important to market your self-employed business appropriately. Use the identifying extension that describes your specific qualifications accurately. It is acceptable to reference academic credentials as well as the reserved title. However, based on your regulatory obligations, it is strictly forbidden to imply or infer that those academic credentials or any other qualifications or memberships are qualifications to practice nursing if you are not registered to practice nursing. Ensure that any additional titles or extensions do not confuse the nursing qualification and roles.

When working as a self-employed nurse, do not use a different reserved title to your qualification, even if it better suits your primary role. Misleading titles can damage the integrity of the profession and mislead clients.

Maintaining Professional Integrity

Nurses need to use their titles in a way that does not damage the integrity of the profession or mislead clients. Always follow the standards of practice on the use of the title set by your regulatory body.

Each registrant is accountable for the practice they provide to the public. Registrants have a duty to provide safe and ethical care and to use their professional judgment. This duty is even more critical for those working in a self-employed capacity. While subcontracting, self-employed nurses need to follow their professional standards at all times.

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Related Resources:

• British Columbia College of Nurses and Midwives
• College of Nurses of Ontario
• College and Association of Registered Nurses of Alberta
• College of Licensed Practical Nurses of Alberta
• College of Registered Nurses of Manitoba
• College of Licensed Practical Nurses of Manitoba
• Canadian Nurses Association
• Canadian Nurses Protective Society
• Canadian Association of Foot Care Nurses

For further insights, you might find these articles helpful:

• Conflict of Interest: What To Consider
• Maintaining Professional Boundaries
• Understanding Business Use of Home Expenses for Taxes Purposes
• Five Simple Ways to Attract New Clients
• Five Best Practice Tips on Risk Management and Quality Improvement for Solo Practitioners

By following these guidelines, you can ensure your marketing efforts are ethical and compliant, maintaining the trust of your clients and the integrity of your professional practice.